By Christine Kinder, WVSU Extension Agent
Downtown Beckley is ringing in the holiday season with a variety of special events relating to Shop Small Saturday, the annual event to encourage shopping at local small businesses.
The Downtown Beckley Business Association (DBBA) is thrilled to once again host the Small Business Saturday Pop-Up Shops Nov. 25 from 10 a.m. to 4 p.m. for Shop Small Saturday.
The event will strengthen the economic base of our local community by supporting small, independent businesses and property owners by creating pop-up shops in The Grant building on Neville St. and promoting retail businesses along Main St. and Neville St. downtown. This event allows business owners the opportunity to be exposed to hundreds of new customers and is also an opportunity for pop-up vendors to explore the possibilities of a downtown location.
Small Business Saturday, an annual national event sponsored by American Express, provides communities an opportunity to advertise their local businesses through “swag” containing promotional materials such as balloons, banners, stickers and the very popular Shop Small tote bag to entice customers to come out and shop.
To help promote our event this year, we partnered with Beckley Rocks! to plan a painted rock scavenger hunt throughout downtown. Beckley Rocks! and DBBA recently held a rock painting party, which provided the community a fun space to create painted rocks to use for the hunt. The rocks will be hidden around downtown and inside of participating retail shops to encourage people to get out and explore downtown Beckley.
Participating shops include: Dragon’s Den Comics and Games, On Point Acupuncture, Roma’s Pizza, Tickety Boo Mercantile, Melody’s, Grand Food Bazaar, Kilted Barber, Matt’s Main Street Barber Shop and Shave, Brown Dog Bottom, and The Consignment Company on Main. We hope this will attract even more customers and that they will discover new shops and spend money locally to support our independent businesses.
The holiday spirit will be flowing through the streets, as businesses will have decorated windows thanks to the Holiday Window Decorating Contest sponsored by the DBBA. We are encouraging businesses downtown to decorate their windows before the Nov. 25 event by holding a contest where the community will vote for their favorite window. The winning window will be awarded a trophy, and all participants will earn appreciation for helping to brighten up our downtown.
To learn more, contact WVSU Extension Agent Christine Kinder.